If you
are interested in affiliate marketing, selling other people's products for a
share of the profits, then you should know how to create to a basic web page or
'landing page'. A big mistake for anyone in affiliate marketing is sending the
prospect or visitor directly to the affiliate programs website.
There
are a few reasons for that.
1. The
affiliate webpage or sales page might not be good at converting the prospect to
a buying customer (conversion rate).
2. The
prospect does not want to feel they are being sold and perceive the sales page
as a hard sell.
3. A
'landing page' with good quality content that is more informative than a 'sales
pitch' will give the prospect a better and more comfortable feeling to do
business with you then someone else or not at all.
So here
is how I create a simple web page.
How to Create A Mini Website In 10 Steps
If you are like me and not a 'techie' or web
designer, but want to create your own web pages,
here are the steps I use.
First, I use Frontpage2000 almost exclusively and
many web designers look down on FP.
They like either Dreamweaver or NetFusion, which
I have never used. So I can't give you my
opinion. But I will say my 4+ years of using
FP2000 has been a love/hate relationship :o)
I love the ease and speed you can create a page,
hate the way it adds code and quirky nature of the
software.
But overall, it does the job and if you want to
see some examples I have done, go to:
http://build-an-ebusiness-on-a-shoestring.com
http://www.mhg-consulting.com
http://www.prepaid-phonecard.biz
http://www.residualmonthlymoney.com
Ok, I'm not that artistic but I like to keep them
simple and easy to navigate. That is important as
most surfers click, scan for a few seconds and
either stay or click off. You need above all,
CONTENT! for the visitor or the Search Engines.
The steps I take to create a one pager with
FP2000:
1. Write the content with Notepad, Word or any
text editor.
2. Open a new page in the folder (on your
computer) you will store your web site.
3. Open a template. I use 10 templates from Jimmy D. Brown, my favorite author.
This is one of them, and you can
see the rest here:
http://build-an-ebusiness-on-a-shoestring.com/rsw.html
4. Copy/paste content in new page or open the template
index page directly in FP2000. You can highlight the
links and change the links and descriptions plus change
the font and size for your perference. I like verdana in
10 points, but use Times Roman for headlines. Make sure
you sprinkle your primary keywords and secondary
keywords throughout the content, using <H1> and
<H2> for headlines. This will help in the search
engines spider knowing what your page is about.
5. If selling something, add an order button or
link. I use either Clickbank, Paypal or www.Regsoft.com
(I like Regsoft because they accept
phone and check orders, I like Clickbank because
they pay every two weeks, lol and love Paypal because I
get paid instantly!
6. Add any other links to pages, contact us, or
special offers. Link them together so the spiders can
find them all.
7. Create metatags (I use an 'instant metatag
creator' I got in the software package at Free
Software Forever.
8. Add a pop up, either entrance, exit or pop
under. I know you hate em and I don't like a site
to throw 3,4,5 in a row. But they do work, and
work well if done sparingly. I use Jimmy Brown's
Eyepoppin' Popups to create them.
9. Upload to your web host, using Frontpage
extensions. This feature I love! I can use FTP
but its a little more hassle. (you need to make
sure your host has FP extensions available and
they have it activated.
10. Voila! A
brand new
web page for millions to see :o)
Oh yeah, make
sure all the links and order buttons work! A
great site with tons of freebies is
http://www.echoecho.com/
That's it, not hard to do once you have done a
few hundred :o) Just kidding.
Don't forget to get some traffic, and I have
covered that thoroughly in the last few ezine issues.
You can read them here.
Dan
Farrell is the publisher of Build
An eBusiness On A Shoestring Newsletter and co-author of Slash
Your Grocery Bill!
(This
is a shareware article. Use it on your site or in your newsletter for zero cost,
quality content! Bio section, including this shareware notice, must remain
intact and links must be live if you use it on your site.)
____________________________________________________________
Create
Your Own "Razor Sharp" Webpage In Less Than
Ten Minutes of Work
If you
like the looks of this page, it is because I am using one of Jimmy Brown's
beautifully done web page templates. They are not only eye-catching but will
make your web page/website stand out and look professional.
Affordable Website Templates ...can look this good
A
Marketers Dream...The Affiliate Marketers Handbook
If you
would like the 'bible' of selling affiliate programs, this is the absolute best.
It has over 250 pages that give you in great detail the exact way James Martell
finds profitable affiliates, creates a website that will get high page rankings
with Google and others and that becomes an automated money machine.
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